On August 31, 1922, Headmistress Elsie Garland Hobson placed an advertisement in the New York Times. It read: “Concord Academy: A small boarding and day school for girls in the historic town of Concord, Mass., situated on the beautiful Samuel Hoar estate. The school life is planned to develop the qualities of initiative and self-reliance, to stimulate intellectual curiosity, and to give a thorough preparation for college.”