In a town with a plethora of franchise real estate agencies, Zur Attias’ family business wanted to create a space for a more personal, thoughtful approach to buying or selling a home in and around Concord. Their unique approach combines cutting edge strategies, calculated and quick responses to real world market conditions, and laser-focused attention to the unique needs of each individual client. The Attias Group is distinguished by its family business model, where every detail reflects on the reputation of the owner, his sons, and a team consisting of talented colleagues, who live in Concord and want to see their friends and neighbors succeed with all of their real estate needs.
A Family Business
Zur Attias isn’t just the owner of The Attias Group, he’s a father to two sons who work with him and learn from him every day. “I take my role model responsibility seriously,” said Zur. “I have to lead by example for my sons. Our business is about the people we serve in a community we live in and care about deeply. I have a 30-year reputation for fairness, creativity, and effectiveness that I would like to see my sons adopt and carry on at The Attias Group.”
After years of operating a successful, traditional, multi-agent model, The Attias Group decided to bring things back to a more direct and personal approach. Zur changed the model to a team approach, where each specific aspect of the transaction is managed at the highest standard. This allows for individual attention for each and every client under Zur and his team’s watchful eye. Any unique needs a client has are attended to with precision, thoughtfulness, and care.
“When we meet a new client – the boutique style of our firm allows us to take the time and the focus needed to achieve each clients’ objective,” said Zur. “We get invited into people’s lives for a short term, and it is of the utmost importance that we achieve the very best outcome for them. The team and I use our aptitude and wisdom to be as creative and strategic as possible to get to that perfect outcome.”
Innovative Selling Strategies
“Every single listing starts with me,” Zur continued, “and my clients have full access to me through the whole process. When you call our agency, I’m the guy who shows up at your door. I provide that personal guidance, personal representation, and a fountain of wisdom gleaned over a long career. I make sure that the very highest standards are kept at every level – and my team of dynamic and creative people supports the entire process – from research, to staging, to marketing, and more.”
Zur and his team leverage unique technologies that help better align each listing with customers who are actively looking. They apply those disruptive technologies to get more qualified people through the door as soon as the listing becomes available. “The shorter time on market, the more convenient for our seller clients (especially during COVID). Efficiency of process is everything.” Together with their unique technologies, this approach results in higher offers and better terms.
From a marketing perspective, The Attias Group can offer all of the assets of a franchise, but the smaller group is more nimble and produces better results.
“When you are in control of the marketing assets you aren’t in a queue of 70 other listing agents,” said Zur. “I don’t have to wait to get to marketing assets. The way I look at this business, every week a house stays on the market could cost my client money by impacting their selling price. The length of time a home is on the market is extremely important. We have weekly strategy meetings to assess every active listing because responding to the needs of our clients in real-time is essential. Shuffling marketing assets in order to align with mission on a weekly basis creates real-time accountability.”
An example of applying this insightful strategy is a listing that came to The Attias Group after two years with another agency that had been unable to sell it. The home was beautiful – but the 10-car garage was a stumbling block for many potential buyers. The Attias Group stepped back and did a thoughtful profile analysis of who would be the right fit for a home with such a unique feature. They started exhibiting at car shows – connecting with car enthusiasts who were in search of a home to house their collection. The result? A very happy seller.
Buyer Benefits
Buyers benefit from a dedicated team that is dynamic, thoughtful, and caring wisdom. These agents do not work on the sell side – only on the buyer side. Zur believes that agents who work on both the buying and selling side can’t control the quality as closely. This unique approach allows the team to focus entirely on optimizing the buyer experience. Every day, the dedicated buyer team meets together to combine the power of their experience to find the perfect fit for clients in a truly challenging and competitive market.
The team leverages guerilla marketing tactics to not just align the the right property to the right buyer, but gets down to a micro-level of the right family/personality with the right property. Everything happens in real time. There are no set rules on how we get it done – the robust team with broad experience operates with permission and encouragement to think outside the box.
“Success comes to you when you focus on the people,” said Zur. “This is a fiduciary business with a tight set of responsibilities. Confidentiality, responsibility to our clients, and ethical interactions are what shape our family reputation. Ultimately, the relationship is more important than the transaction. I want every client to have experienced something unique and highly rewarding so that we gain their highest praise with their friends and neighbors.”
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Out of more than 28,000 real estate agents in the state of Massachusetts, The Zur Attias
Team was #25 in the State in 2020 (including Nantucket, Martha’s Vineyard, and Beacon Hill). If you would like to work directly with Zur Attias, please contact us today at 978.371.1234.
To learn more, visit TheAttiasGroup.com
©iStock PhotoCelebrating Nature While Giving Back
The Attias Group believes strongly in the importance of giving back. In addition to ongoing philanthropic work, Zur Attias develops properties in Concord and the surrounding communities with an eye to preserving and promoting the unique cultural heritage and building vernacular of the town.
Centered on an old farmhouse and barn (which will be renovated, not torn down), Concord Culinary Homes is a development community from The Attias Group with a farm-to-table spirit built into the association. This garden-based community (located at 430 Old Bedford Road, Concord, MA) will have four homes that offer extensive vegetable and flower gardens, protected natural views, restored wetlands (invasive plants are removed), and access to a portion of the land for neighbors to enjoy as well.
The original farmhouse and barn at Concord Culinary Homes
“With development in such a beautiful town, it’s important to be thoughtful about how a property fits in a neighborhood or a community,” said Zur Attias of The Attias Group. “The social structure of Concord Culinary Homes prioritizes using the land to tap into the farming and traditions of the community in which we live. This project breaks ground shortly and we’re thrilled about it.”